Stef
Founder & Director
Stef is the founder and director of Evolve Coaching HQ, overseeing the direction, development and dat-to-day running of the business. She also leads our Strength & Sustain coaching, supporting women through strength-focused phases, maintenance and reverse dieting and building a sustainable approach to training and nutrtion.
Specialities:
- Strength training and progressive programming
- Sustainable nutrition and lifestyle coaching.
- Pre/post-natal strength.
- Maintenance & reverse dieting.
- Behaviour & Habit coaching.
Get in touch today - stef@evolvecoaching8.co.uk


Anna
Head Coach
Anna is the standard setter at Evolve.
With years of coaching experience, She built her foundation in small group personal training before specialising in structured strength and progressive programming.
Anna is known for her sharp eye for detail and her ability to make coaching feel simple. She has a real talent for meeting women exactly where they are, building confidence and helping complete beginners feel like they belong on the gym floor.
As Head Coach, Anna leads the programming across Evolve and oversees our 6 week foundation programme, guiding new memebers through their first six weeks. From learning the basics and building strong movement foundations to staying accountable to their goals, Anna makes sure every woman starts her Evolve journey with confidence and purpose.
Calm, Assured. Strong.
Specialities:
- Small group strength training
- Strengh & progressive programming.
- Beginner coaching & confidence building.
- Goal setting & accountability.
- Technique & movement quality.
Anna is the precision Queen!
Cheryl
Personal Trainer
Cheryl is a familiar face to many in Hexham, bringing years of experience from the local hospital gym into Evolve Coaching HQ.
Her coaching style is suportive, encouraging and rooted in the fundamentals. She has a natural ability to put people at ease, making her particularly brilliant with women who are new to strength training or may feel nervous stepping onto the gym floor.
Don't let her calm nature fool you though, once Cheryl gets comfortable, the volume goes up! She brings infectious energy into her sessions and knows exactly when to encourage, challenge and celebrate your wins.
At Evolve, you'll find Cheryl where she does what she does best; on the gym floor. Coaching our small group sessions and working 1:1 with members, she focuses on helping women move well, build strength and become more confident in what their bodies can do.
Specialities:
- Small group personal training.
- 1:1 personal training.
- Beginner strength training.
- Technique and movement fundamentals.
- Building confidence on the gym floor.
Supportive. Encouraging. And louder than she first appears!


Tiff
Strength Coach & 1:1 Specialist
Tiff brings a calm, supportive and highly technical approach to coaching. She specialises in 1:1 and 2:1 coaching- perfect for clients who want that personal attention, tailored guidance and a coach who genuinely knows how to get the best out of them.
Her eye for detail, patience and ability to teach complex movements simply makes her the go-to coach for refining technique and building confidence quickly.
Specialities:
- 1:1 & 2:1 premium coaching.
- Strength specific small group training.
- Power lifting.
- Injury support and safe progression.
- Building confidence under the bar.
- Accountability & personalised training plans.
Joannie
Fat Loss & Accountability Coach
Joannie is your coach, your accountability partner and your hype woman all rolled into one.
With over 10 years of experience in the fitness industry and a background in bodybuilding, she knows exactly what it takes to transform a body. Now, she uses that knoweldge to help women achieve realistic body composition goals in a way that fits around their lives.
At Evolve Coaching HQ, Joannie leads our fat loss coaching, supporting members through structured diet phases with personalised nutrtition guidance, regular check-ins, progress reviews and the accountability needed to keep moving forward.
Her approach isn't about extremes or chasing perfection. It's about helping women understand what they're doing, stay consistent and achieve results they can actually sustain.
Specialities:
- Body recomposition & sustainable fat loss
- Realistic goal setting for women
- Progressive monitoring & accountability.
- Nutrition education & sustainable habits
- Mindset & consistency.
Your accountbaility queen & biggest hype woman!


Elaine
Small Group Training Coach
Elaine is the firecracker of Evolve, the coach who brings the ENERGY, the spice and the push you didn't know you needed.
She is fierce (in the best way), massively supportive and knows exactly how to get the absolute most out of every single person in her sessions.
Her coaching style is fast paced, motivating and full of personality.
Clients love her because she makes training fun while still demanding your best, every rep, every set, every week. If you want to be challenged, and held to a higher standard, Elaine is your coach.
Underneath the spice is a deeply caring and knowledgable coach who keeps you safe, pushes you appropriately and celebrates your wins like they're her own.
Specialisties:
- Small group training.
- Women's health.
- Crossfit coaching.
- Technique coaching in group environments.
- Coaching beginners.
- Encouraging progression & keeping training fun.